If winning clients takes more effort and brings fewer results, more traffic is rarely the fix. Sharpening your ideal customer profile (ICP) usually is. For many of us, uncertainty is shifting who buys and why. Tighter budgets, slower decisions, and confusion over what AI actually delivers all play a part. Whether you’re just launching or have been in business for years, the customer you built around may not be the one buying now. This is a hands-on working session. In groups of 3 to 4, each person takes a turn and shares their offer in one sentence… 📍 3 Rue Bavastro, 06300 Nice, France, Nic…
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